Adwords Tactics: Restructure Your Ads Groups Today!
Posted on Saturday, May 31, 2008 at 9:40 pmAdwords is a phenomenal way to get laser-targeted traffic to your site quickly, but it does have a steep learning curve…
…What a ton of pressure when it’s your business funds that are being spent!
So, here’s some important advice from a decade-long veteran of pay per click marketing, and an easy way to boost your profits from your Adwords investment:
A crucial element of Adwords account is how well you have your Adgroups organized.
Don’t fall into the vicious mistake of only creating a few of adgroups per campaign and then stuffing them withthousands of keyword phrases and hoping for the best.
Don’t do this, it’s begging for trouble!
Trouble in that this is like giving Google permission to “gouge” you, and you’ll end up paying way more per click, suffer from lower CTR’s due to poor relevance of your ads, and most likely be nailed with poor quality scores.
Always remember this, “relevance” is king!
Since it’s virtually impossible to write ads that are targeted, specific and “relevant” for hundreds or thousands of different keywords all in the same adgroup, you need to “break out” keywords into their very own adgroups.
For keywords with a lot of clicks, this might mean one keyword (with it’s three different match-types) per adgroup, and that’s all!
Even for lower traffic keywords, have no more than 15 to 21 keywords per adgroup.
After you “break out” the keywords into their own new adgroups, notice how much easier it is to write focused ads, using the keywords as much as possible in the ads.
Your ROI on your Adwords investment will instantly increase, overnight, along with lowering your per click costs and increasing your CTR!
