Starting a Catering Business
Posted on Sunday, November 16, 2008 at 8:05 amIf you thrive in the crowd and love everything about food, your ideal entrepreneurial niche could be a catering business. The challenges in a catering business include back-breaking hours at the stove and lots of physically laborious activities, but the ultimate rewards are definitely worth all the hard work.
Although it’s not necessary to have a culinary degree, you must be familiar with food safety and handling procedures, food preparation techniques, and food presentation. As you may be aware, eating food begins with the eyes, therefore it is crucial for you to possess the ability to present your food in a pleasing-to-the-eye manner. Not only must your food look good, it must taste even better!
Most importantly, you need to believe in yourself and get started with enough information to succeed. So, start by researching on the internet or by visiting libraries. Make sure you do a thorough research on licenses, certifications and registration requirements before you invest your time, energy and money to your catering business.
Once you are through with your primary research, you will have to assimilate relevant data and organize it well for your use. Now you have to formulate a business plan and a marketing strategy from all the information that you have learned. The internet provides excellent resources for this. You can check out websites like www.sba.org, where you can find various published papers and other useful data.
Once you have developed your business and marketing plan you’ll be in a better position to obtain financing from a lending institution or private investor. When you start your own business, you will be required to invest some of your own money into the venture. A good rule of thumb is to never invest more than you can afford to lose.
It’ll be a joyous experience when you first establish your catering business, but it’s essential to keep in mind that you’ll be multitasking during the first few months. Besides food preparation and event catering, you’ll need quite a good knowledge about advertising and marketing to find new sales opportunities. Furthermore, there are the daily operations necessary for your business, such as telephone answering, follow-ups, price quotations, ordering supplies, accounts managements and more.
While the experience is worth the challenges, you need to be mentally prepared for the long hours and busy weekends. It’s compulsory to work hard with a minimal budget until you’re well-established and recognized.
Owning a catering business requires a great deal of stamina. Not only will you be preparing the food, you will also be required to deliver it, set-up serving tables, serve the food, tear everything down, and clean all the equipment.
There’s more for you to tackle when you are running a catering business. Most often, caterers work 15 hours per day, 7 days a week. Outdoor events are more common than indoor events, so you’ll need lots of energy and gumption to be able to handle the summer-day catering events. Also, maintaining a friendly attitude with lots of vitality throughout all this is essential for a good catering business relationship.
Work is never really “work” when you enjoy what you do, no matter how challenging it is. While it can be stressful and rarely give you any personal time, your investments from every category, be it money, time or energy, will be highly rewarded with great profits and satisfaction.




