MOR Vacations Personal Branding Explained
Posted on Tuesday, August 26, 2008 at 3:24 amThe personal branding myth has become quite popular with MOR Vacations affiliates. Many think that a website with video is personal branding, but it’s just a myth. The myth has many confused, few even understand personal branding.
Where did the myth come from? I was coaching a prominent MOR Vacations affiliate in 2007 and mentioned personal branding and video as the top ways to market and he took it to extreme. He wanted to know how I’d been winning awards and being on the top seller list. I didn’t have time to explain it all, but what I gave him was enough for him to “think” he knows what personal branding is all about.
When you think about top brands, you think Trump, Oprah, Jordan and Regan. Without saying their whole name, you know I’m talking about Real Estate, TV, Basketball and Communications. How did that happen?? YEARS of building personal brand equity.
If all this wasn’t possible, you wouldn’t be able to “Trump” the competition and Donald Trump wouldn’t be called “the Trumpster”. Years of brand building has gone into making Donald Trump the king of Real Estate Quality. He started with building blocks in his father Fred Trump’s office (also in Real Estate).
Trumps first project allowed him to make a burned out hotel into a beautful shiny building. His big goal of developing in Manhattan was a slow process that worked. Trump was not the billionaire first, he built his reputation first, which allowed him to move onto bigger projects.
Your reputation is a part of your personal brand. It also takes a track record, and being the first person that comes to mind on a topic. “I’m Everywhere” is something I hear often, and it’s part of my personal brand.
The more you learn about personal branding, the more you’ll see how MOR Vacations affiliates are confused about personal branding. You’ve GOT to be Unique. Yet, each website and message for MOR Vacations is basically the same.
To be successful with personal branding it must be unique, consistent, understandable, focused and you must be able to provide a solution that the market requires. I specialize in marketing for home business owners. In my MOR Vacations business, 80% of my coaching time is spent training my team members to be the best MOR Vacations marketers.
Don’t become another statistic and be just another person selling MOR Vacations Network Memberships. Don’t buy the Personal Branding, YouTube, and Google Adwords Marketing BS. Do your research and find a marketing plan that allows you to be successful.
